Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Areas of Interest
David Bell is Xinmei Zhang and Yongge Dai Professor and Professor of Marketing in the Marketing Department at The Wharton School. His current research focuses on the digital economy and success factors for Internet retail startups. Prior work in traditional retail settings explores unplanned and impulse buying, and consumer response to fixed and variable shopping costs. His articles have been published leading journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.
Bell, David R., Santiago Gallino and Antonio Moreno. 2017 (forthcoming). “Revenge of the Store.” MIT Sloan Management Review.
Li, Kathleen and David Bell. 2017. “Estimation of average treatment effects with panel data: Asymptotic theory and implementation.” Journal of Econometrics 197: 65-75.
Bell, David Bell. 2014. Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One. Boston New Harvest, Houghton Mifflin Harcourt.
Lee, Jae Young and David Bell. 2013. “Neighborhood Social Capital and Social Learning for Experience Attributes of Products.” Marketing Science 32(6): 960-976.
Bell, David, JeongHye Choi, Leonard Lodish. 2012. “What Matters Most in Internet Retailing.” MIT Sloan Management Review 54: 27-33.